Producer | Editor | Gentleman

The MōVI Rocks!

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Very excited about this cool new handheld camera gimbal from Freefly, called the MōVI. Not sure why they felt the need to put the awkward, long O accent on there, but whatever floats their boat. Here’s a quick little video of the unit in action…

MōVI in Action (Quick Video) from Vincent Laforet on Vimeo.

OK, so let’s see what it can do. Here is a short film made by DP Vincent Laforet using the MōVI for every shot with a Canon EOS 1DC (at 4K) and a Canon 24mm 1.3 Cine Prime (and a Zeiss 18mm CP.2 for the aerial shots). I think they did a great job of showing how this baby can enhance storytelling in a very affordable way.

MōVI from Vincent Laforet on Vimeo.

And here is a really amazing behind the scenes look at the making of the above short.

MōVI BTS from Vincent Laforet on Vimeo.

And finally, here is another behind the scenes piece made by Freefly that shows a bit more detail on how the unit is controlled, along with a pretty cool shot using a remote copter.

Passion for Motion – Behind the Scenes from Freefly on Vimeo.

What’s exciting about technology like this is that it allows filmmakers and video producers to start thinking in entirely new ways about how they can tell their stories, whether for narrative and documentary films, corporate videos and even personal video projects.

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Cool App from The Music Bed

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Half as Long is Twice as Good!

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I read an article recently by Joey Asher at FastCompany.com that completely echoes what I’ve been saying to my clients for years. Joey’s focus was on live presentations but the lessons are the same for corporate messaging videos, and for that matter, any kind of presentation.

Joey’s key points:

1) Half as long is twice as good. self-explanatory. and true.

2) Grab the audience like Spielberg. Great filmmakers know how to get the audience to pay attention right away. Do the same thing.

3) Make the body of your presentation pass the $300,000 challenge. This is a convoluted way of saying that you need to keep your messages limited and simple. I think for most presentations there should be no more than three key messages.

4) Leave lots of time for Q & A. Not always possible with a video, but for a live presentation…definitely.

5) Minimize your slides. I think this is similar to #3.

Read the whole article here.

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Video Most Popular for Branded Content

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Check out this graph from emarketer.com

In 2009, 37% of North American companies used video for content marketing. In 2011, the number rose to 52%. And according to the emarketer graph above, 54% plan to do even more video. All other categories are way behind. All the prognosticators have been predicting this flood of video and their predictions seem to be coming true. The big question, in my opinion, is whether we can adequately expand broadband capabilities and the infrastructure to keep all of these videos moving.

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Tired Meme – Fresh Take

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I know there are dozens (if not hundreds) of these out there, but this version made me laugh out loud a few times…

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What’s New for Editors @ NAB 2012

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Thanks to Shane Ross for this video from NAB…

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ScopeBox 3.0 – Very Impressive

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ScopeBox 3.0 from Divergent Media looks like a very impressive tool for video producers. By connecting just about any camera to a laptop running ScopeBox, one can monitor and record video from DV to 4K in either native formats or an edit friendly codec of choice.

Check out the video to see how it works.

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5 Things You Should Know About the Canon C300

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I’m really looking forward to working with this camera. Hopefully sometime soon.

Jim Martin of Filmtools covers five basic features about the Canon C300: Lenses, Form Factor, Image Quality, Operation Costs, and Production Costs.

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What Makes a Video Go Viral?

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In this TED talk, YouTube’s Trend Manager Kevin Allocca gives his take on the common thread between all viral videos.

In my business, I have had many opportunities to engage in conversations about how to make videos go viral, and I think that Kevin’s analysis is correct. And ultimately, that means that you can’t really plan to make a viral video. I would suggest that anybody who tells you different is not being straight up with you.

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Corning (Once Again) Shows the Potential of Corporate Video

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“A Day Made of Glass 2″ is an impressive follow-up to Corning’s “A Day Mad of Glass.” Both of these videos are very successful at showing the public and Corning’s investors the potential uses for a variety of Corning glass products. Clearly, many of these applications are not practical and will most likely never be realized, but the viral nature of the videos helps the Corning brand and helps Corning’s customers realize the possibilities of their technologies.

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