ScopeBox 3.0 from Divergent Media looks like a very impressive tool for video producers. By connecting just about any camera to a laptop running ScopeBox, one can monitor and record video from DV to 4K in either native formats or an edit friendly codec of choice.
Check out the video to see how it works.
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I do a lot of productions where I travel by plane to shoot for a day or two (or more) and then bring all the footage back for editing. When it makes sense I take my laptop and a drive so I can transfer all my footage to the drive and possibly even lay out a rough cut on the timeline. This works great, but sometimes my laptop is a bit bulky considering all the other gear I bring.
That’s why this video looks promising for the future of very basic editing on an iPad (or any tablet, for that matter). Final Cut, Premiere, Avid, whatever. If I can travel with an iPad and a tiny drive and accomplish the same thing…color me happy.Leave a Comment
When Apple gave their sneak peek of FCP X in April, they should have then released some sort of statement to the editing community. The release should have read something like this…
We are excited to be preparing for the release of Final Cut Pro X this coming June. We are extremely proud of the work that our developers have put in to this new application and believe that it will show our loyal customers that Apple is fully dedicated, long-term, to the craft of editing for film, television, video and the web.
With that in mind, we want to stress that this first release in June will be a Beta version of the application. We wanted to get it into our customers’ hands as soon as possible, but there are some things to keep in mind.
First, this is not an update to your existing version of Final Cut Pro. This is a completely new application. Therefore, it will not overwrite your existing application and you can use both your existing software and the new FCP X on the same computer. We feel this allows producers and editors to continue working on any existing or legacy projects for as long as they need to, while gaining confidence and comfort with the new workflow of FCP X.
Second, this Beta release will have some things missing that editors rely on. Rest assured we are working to include these things down the road, whether as a built-in feature or as a third party plug-in from one of our trusted partners. What’s missing from the Beta release? Multi-clip editing, the ability to assign specific tracks for certain elements, management for multi-seat facilities and a few other things that we are committed to incorporating in future releases.
So, you might ask why not just wait until it is complete to release FCP X. Well, we thought the best way to improve this product is to get it into the hands of all the great editors out there actually practicing the craft of editing on a daily basis, and then benefitting from all the excellent feedback that would be generated.
Thanks for reading, and when FCP X is released in June, please let us know what you think. Until then, happy editing!
After releasing this statement they should have continued to hit these talking points to anyone and everyone that would listen.
The reason for doing this is obvious; by giving us a glimpse and then retreating to their bunker in Cupertino, they ceded control of the narrative to the blogosphere…a dangerous proposition indeed. So what did we hear in the hours, days and months after that night in April? From Apple – nothing. From anyone with an opinion and a keyboard – “This is the end of FCP.” “Apple doesn’t care about us.” “It’s just a glorified version of iMovie.” …and on and on and on. Everybody bloviating and making statements of certainty without really knowing much of anything.
Of course, there were people on the other side as well, who applied the rosiest of perspectives upon that Rorschach Test of a presentation. And what ends up happening? Everybody is disappointed.
We’re talking about Public Relations 101. Set expectations. Control the narrative. Flatter your base (AKA kiss ass).
The big question as I see it is why didn’t they do something like this? I can only come up with three possible options.
3) Incompetence & Arrogance
Either way, somebody should be very worried about their job at Apple.6 Comments
I must admit I am amused by the hyperbolic reaction to Apple’s release last week of Final Cut Pro X. It is apparent that either a large percentage or a very vocal minority had determined before even using the software that Apple had destroyed their popular NLE application. Maybe they did just that. Or maybe this is the first step in revolutionizing the way we all edit. Nobody knows right now.
It is obvious to me that Apple really mishandled the rollout of this new product and misjudged the way the professional editing community would react. I think that Apple has become used to just rolling out new products and having the world genuflect at their altar of genius. Unfortunately for Apple, the editing community is a bit different than the consumers of iPods, iPads and iPhones. Professional editors like to feel special and a bit above the crowd when it comes to technology, and I often notice a bit of annoyance at Apple for being so focused on consumer products while treating their suite of editing products as less important. But it doesn’t take a genius to realize that Apple makes a hell of a lot more money from the consumer market than it does from its various niche products.
But just because Final Cut Pro is not Apple’s flagship product doesn’t mean they don’t care about it. In fact, I think this complete redesign shows their long-term commitment to the professional editing market. The question is not if FCP X is ready for prime time now, but if it is the dominant NLE in a few years.
There are plenty of blog posts out there about how Apple screwed up, with lists of “what’s missing” from the software. I think most of these writers are making uninformed assertions. While I agree that there are some troubling signs from this latest release, it seems that almost all (but not all) of the criticisms have been answered by the FCP development team.
As for myself, I am going to hold off on judging FCP X as a success or a failure until I have an opportunity to download and learn it…and that probably won’t happen until they have released updates with some of those “missing” features. For now, I will continue working in FCP 6 & 7 for some clients and Avid for others.
Here are a couple of very informative articles about FCP X that clarify what is fact and what is fiction. Read the comments below each article for more insights into the issues and for a taste of the passion.
from Studio Daily…
From New York Times…Leave a Comment
Sometime this Summer, BBC reporters will file reports from the field with just an iPhone or iPad. They will have the capability of incorporating video, audio and stills. They will be using an app developed by the BBC specifically for this purpose. Apparently, they will also be using third party apps for live reporting.
The amazing thing about this story for me…is that it is not really that amazing. Technology over the last ten years has really transformed the way we create, distribute and consume media and it just keeps accelerating. Our ability to take existing platforms and applications and create a workflow that caters to our individual needs has become expected. The term gamechanger gets thrown around so often now that it hardly means anything anymore.Leave a Comment
A showrunner is the person that makes a Television program go. He or she runs the show. They make sure that everything that is supposed to get done…gets done. The new documentary “Showrunners” by Des Doyle peels back the curtain on the life of successful showrunners. Here is the trailer. I will definitely check this one out.
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