This is Shanghai

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This is, simply put, a very cool video. Made by UK based time lapse photographer Rob Whitworth and urban-geographic explorer JT Singh, the piece is meant to promote travel and tourism in Shanghai.

This is Shanghai from Rob Whitworth on Vimeo.

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Coca-Cola Happiness Truck

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A great corporate video. Simple idea. Relatively inexpensive. Excellent potential to go viral.

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What Makes a Video Go Viral?

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In this TED talk, YouTube’s Trend Manager Kevin Allocca gives his take on the common thread between all viral videos.

In my business, I have had many opportunities to engage in conversations about how to make videos go viral, and I think that Kevin’s analysis is correct. And ultimately, that means that you can’t really plan to make a viral video. I would suggest that anybody who tells you different is not being straight up with you.

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Carlsberg Beer Gets It

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I love the fact that marketers are getting creative with their inbound marketing campaigns. We will see an explosion of rich media content on the web in the next few years and marketers are only limited by their own imaginations. It appears that the team at Carlsberg put their thinking caps on for this one. Very clever.

At the time of this posting, it has been viewed over six million times on YouTube.

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Crazy Rube Goldberg Video…WOW!

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I’ve always been fascinated with Rube Goldberg contraptions. I think it’s something about the combination of creativity and engineering skills put to use purely for the enjoyment of the creators and the audience. This is a particularly impressive example. It’s also a great example of inbound marketing for the corporate sponsors. How much did they have to pay to get nearly 100,000 views in the first two days on Youtube? Probably not that much.

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IKEA Gets It

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Yet another great example of corporate video that people want to watch. IKEA had these very short pieces created that show people using their products in fun, imaginative ways. Check this one out…

Here’s one that shows us how to prepare sushi.

You’ll need a sharp knife if you want to try this at home. I wonder where you can find one.

You can see more at Vimeo.

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Stealth Marketing & Viral Videos

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Viral videos are a very hot topic in the video world. Lots of promises are made about being able to make a video go viral and I am unconvinced that such guarantees should be believed. However, there are creators that have found success and delivered very creative campaigns.

This video is making the rounds right now and, as of this writing, has grabbed just under 1.5 million views on YouTube in four days. It is very well done. Check it out.

So, is it real?

No. It’s a fake, but it is very entertaining and clever. It is actually an ad for the new film, Limitless. A user named BITcrash44 created a YouTube channel and posted two videos…the one above and another that “explains” how he did it. The second video is actually more of a plug for the movie that opens this weekend.

I have no clue if the movie is any good or not, but I think this is a great example of stealth marketing.

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