A great corporate video. Simple idea. Relatively inexpensive. Excellent potential to go viral.
Leave a CommentVideo Most Popular for Branded Content
May 2, 2012 By Leave a Comment
Check out this graph from emarketer.com…
In 2009, 37% of North American companies used video for content marketing. In 2011, the number rose to 52%. And according to the emarketer graph above, 54% plan to do even more video. All other categories are way behind. All the prognosticators have been predicting this flood of video and their predictions seem to be coming true. The big question, in my opinion, is whether we can adequately expand broadband capabilities and the infrastructure to keep all of these videos moving.
Leave a CommentWhat Makes a Video Go Viral?
March 2, 2012 By Leave a Comment
In this TED talk, YouTube’s Trend Manager Kevin Allocca gives his take on the common thread between all viral videos.
In my business, I have had many opportunities to engage in conversations about how to make videos go viral, and I think that Kevin’s analysis is correct. And ultimately, that means that you can’t really plan to make a viral video. I would suggest that anybody who tells you different is not being straight up with you.
Leave a CommentCorning (Once Again) Shows the Potential of Corporate Video
February 7, 2012 By Leave a Comment
“A Day Made of Glass 2″ is an impressive follow-up to Corning’s “A Day Mad of Glass.” Both of these videos are very successful at showing the public and Corning’s investors the potential uses for a variety of Corning glass products. Clearly, many of these applications are not practical and will most likely never be realized, but the viral nature of the videos helps the Corning brand and helps Corning’s customers realize the possibilities of their technologies.
Leave a CommentCarlsberg Beer Gets It
October 19, 2011 By Leave a Comment
I love the fact that marketers are getting creative with their inbound marketing campaigns. We will see an explosion of rich media content on the web in the next few years and marketers are only limited by their own imaginations. It appears that the team at Carlsberg put their thinking caps on for this one. Very clever.
At the time of this posting, it has been viewed over six million times on YouTube.
Leave a CommentFCP X: What Apple Should Have Said
July 2, 2011 By 6 Comments
When Apple gave their sneak peek of FCP X in April, they should have then released some sort of statement to the editing community. The release should have read something like this…
We are excited to be preparing for the release of Final Cut Pro X this coming June. We are extremely proud of the work that our developers have put in to this new application and believe that it will show our loyal customers that Apple is fully dedicated, long-term, to the craft of editing for film, television, video and the web.
With that in mind, we want to stress that this first release in June will be a Beta version of the application. We wanted to get it into our customers’ hands as soon as possible, but there are some things to keep in mind.
First, this is not an update to your existing version of Final Cut Pro. This is a completely new application. Therefore, it will not overwrite your existing application and you can use both your existing software and the new FCP X on the same computer. We feel this allows producers and editors to continue working on any existing or legacy projects for as long as they need to, while gaining confidence and comfort with the new workflow of FCP X.
Second, this Beta release will have some things missing that editors rely on. Rest assured we are working to include these things down the road, whether as a built-in feature or as a third party plug-in from one of our trusted partners. What’s missing from the Beta release? Multi-clip editing, the ability to assign specific tracks for certain elements, management for multi-seat facilities and a few other things that we are committed to incorporating in future releases.
So, you might ask why not just wait until it is complete to release FCP X. Well, we thought the best way to improve this product is to get it into the hands of all the great editors out there actually practicing the craft of editing on a daily basis, and then benefitting from all the excellent feedback that would be generated.
Thanks for reading, and when FCP X is released in June, please let us know what you think. Until then, happy editing!
After releasing this statement they should have continued to hit these talking points to anyone and everyone that would listen.
The reason for doing this is obvious; by giving us a glimpse and then retreating to their bunker in Cupertino, they ceded control of the narrative to the blogosphere…a dangerous proposition indeed. So what did we hear in the hours, days and months after that night in April? From Apple – nothing. From anyone with an opinion and a keyboard – “This is the end of FCP.” “Apple doesn’t care about us.” “It’s just a glorified version of iMovie.” …and on and on and on. Everybody bloviating and making statements of certainty without really knowing much of anything.
Of course, there were people on the other side as well, who applied the rosiest of perspectives upon that Rorschach Test of a presentation. And what ends up happening? Everybody is disappointed.
We’re talking about Public Relations 101. Set expectations. Control the narrative. Flatter your base (AKA kiss ass).
The big question as I see it is why didn’t they do something like this? I can only come up with three possible options.
1) Incompetence
2) Arrogance
3) Incompetence & Arrogance
Either way, somebody should be very worried about their job at Apple.
6 CommentsThe Importance of Video on your Website
May 19, 2011 By Leave a Comment
There are many reasons to have video on your website, but one of the most important reasons is to establish credibility. When people see you in an online video they make a number of assumptions about you and your expertise. I have noticed since I started placing video on my website that I have a much better closing ratio with new clients. If a potential client watches my video minicourse before we meet, then I’ve already establish credibility. It makes them more likely to work with me.
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Video testimonials are also highly more effective than just written testimonials because people are much more believable on video. If you’re not using video on your website, establish your credibility with video testimonials or video blogs. if you don’t, you’re missing out on the simplest and possibly least expensive way to get people to use your services.
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