Blackmagic Pocket Cinema Camera Coming Soon

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Shipping in July according to this…

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Video Tools in Adobe Creative Cloud

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Coca-Cola Happiness Truck

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A great corporate video. Simple idea. Relatively inexpensive. Excellent potential to go viral.

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Cool App from The Music Bed

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Half as Long is Twice as Good!

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I read an article recently by Joey Asher at FastCompany.com that completely echoes what I’ve been saying to my clients for years. Joey’s focus was on live presentations but the lessons are the same for corporate messaging videos, and for that matter, any kind of presentation.

Joey’s key points:

1) Half as long is twice as good. self-explanatory. and true.

2) Grab the audience like Spielberg. Great filmmakers know how to get the audience to pay attention right away. Do the same thing.

3) Make the body of your presentation pass the $300,000 challenge. This is a convoluted way of saying that you need to keep your messages limited and simple. I think for most presentations there should be no more than three key messages.

4) Leave lots of time for Q & A. Not always possible with a video, but for a live presentation…definitely.

5) Minimize your slides. I think this is similar to #3.

Read the whole article here.

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Video Most Popular for Branded Content

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Check out this graph from emarketer.com

In 2009, 37% of North American companies used video for content marketing. In 2011, the number rose to 52%. And according to the emarketer graph above, 54% plan to do even more video. All other categories are way behind. All the prognosticators have been predicting this flood of video and their predictions seem to be coming true. The big question, in my opinion, is whether we can adequately expand broadband capabilities and the infrastructure to keep all of these videos moving.

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Corning (Once Again) Shows the Potential of Corporate Video

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“A Day Made of Glass 2″ is an impressive follow-up to Corning’s “A Day Mad of Glass.” Both of these videos are very successful at showing the public and Corning’s investors the potential uses for a variety of Corning glass products. Clearly, many of these applications are not practical and will most likely never be realized, but the viral nature of the videos helps the Corning brand and helps Corning’s customers realize the possibilities of their technologies.

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Carlsberg Beer Gets It

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I love the fact that marketers are getting creative with their inbound marketing campaigns. We will see an explosion of rich media content on the web in the next few years and marketers are only limited by their own imaginations. It appears that the team at Carlsberg put their thinking caps on for this one. Very clever.

At the time of this posting, it has been viewed over six million times on YouTube.

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Editing on an iPad

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I do a lot of productions where I travel by plane to shoot for a day or two (or more) and then bring all the footage back for editing. When it makes sense I take my laptop and a drive so I can transfer all my footage to the drive and possibly even lay out a rough cut on the timeline. This works great, but sometimes my laptop is a bit bulky considering all the other gear I bring.

That’s why this video looks promising for the future of very basic editing on an iPad (or any tablet, for that matter). Final Cut, Premiere, Avid, whatever. If I can travel with an iPad and a tiny drive and accomplish the same thing…color me happy.

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Final Cut Pro X: Back Away from the Ledge

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I must admit I am amused by the hyperbolic reaction to Apple’s release last week of Final Cut Pro X. It is apparent that either a large percentage or a very vocal minority had determined before even using the software that Apple had destroyed their popular NLE application. Maybe they did just that. Or maybe this is the first step in revolutionizing the way we all edit. Nobody knows right now.

It is obvious to me that Apple really mishandled the rollout of this new product and misjudged the way the professional editing community would react. I think that Apple has become used to just rolling out new products and having the world genuflect at their altar of genius. Unfortunately for Apple, the editing community is a bit different than the consumers of iPods, iPads and iPhones. Professional editors like to feel special and a bit above the crowd when it comes to technology, and I often notice a bit of annoyance at Apple for being so focused on consumer products while treating their suite of editing products as less important. But it doesn’t take a genius to realize that Apple makes a hell of a lot more money from the consumer market than it does from its various niche products.

But just because Final Cut Pro is not Apple’s flagship product doesn’t mean they don’t care about it. In fact, I think this complete redesign shows their long-term commitment to the professional editing market. The question is not if FCP X is ready for prime time now, but if it is the dominant NLE in a few years.

There are plenty of blog posts out there about how Apple screwed up, with lists of “what’s missing” from the software. I think most of these writers are making uninformed assertions. While I agree that there are some troubling signs from this latest release, it seems that almost all (but not all) of the criticisms have been answered by the FCP development team.

As for myself, I am going to hold off on judging FCP X as a success or a failure until I have an opportunity to download and learn it…and that probably won’t happen until they have released updates with some of those “missing” features. For now, I will continue working in FCP 6 & 7 for some clients and Avid for others.

Here are a couple of very informative articles about FCP X that clarify what is fact and what is fiction. Read the comments below each article for more insights into the issues and for a taste of the passion.

from Studio Daily…

Should You Upgrade to Final Cut Pro X?

From New York Times…

Professional Video Editors Weigh In on Final Cut Pro X

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