Half as Long is Twice as Good!

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I read an article recently by Joey Asher at FastCompany.com that completely echoes what I’ve been saying to my clients for years. Joey’s focus was on live presentations but the lessons are the same for corporate messaging videos, and for that matter, any kind of presentation.

Joey’s key points:

1) Half as long is twice as good. self-explanatory. and true.

2) Grab the audience like Spielberg. Great filmmakers know how to get the audience to pay attention right away. Do the same thing.

3) Make the body of your presentation pass the $300,000 challenge. This is a convoluted way of saying that you need to keep your messages limited and simple. I think for most presentations there should be no more than three key messages.

4) Leave lots of time for Q & A. Not always possible with a video, but for a live presentation…definitely.

5) Minimize your slides. I think this is similar to #3.

Read the whole article here.

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IRS Targets Documentarians as “Hobbyists”

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This is disturbing news. Apparently, the IRS is going after documentary filmmakers and forcing them to prove that they are making films as a career and not just a hobby. In other words, if a person spends days, weeks, months, years writing grants, doing fundraising campaigns, shooting in all kinds of situations (many of them grueling), editing under tight deadlines and then trying to sell and distribute their product for a profit, that might be deemed a hobby by the government if they fail.

Paul Devlin has the complete story here at filmmakermagazine.com.

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Cisco Report: Video Will Break the Internet

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Sounds crazy, right?

Well, you should read Cisco’s annual Visual Networking Index which forecasts trends in internet traffic between 2010 -2015. It is mind-blowing.

Now, clearly Cisco has a vested interest in companies investing lots of money to upgrade their IT infrastructures, but if they’re only half right, the world will still need serious upgrades to handle the kind of data movement they are predicting.

Among the highlights…

“In 2015, the gigabyte equivalent of all movies ever made will cross global IP networks every 5 minutes. Global IP networks will deliver 7.3 petabytes every 5 minutes in 2015.”

“It would take over 5 years to watch the amount of video that will cross global IP networks every second in 2015. Every second, 1 million minutes of video content will cross the network in 2015.”

That’s just scratching the surface of the report. They also go in to great detail about the rise of mobile computing as well as business demands. All of this leads Cisco to believe that if there isn’t serious consideration given to completely rethinking the entire infrastructure of the internet, we will be in for a rude awakening.

Oh joy…something else to be worried about. Thanks, Cisco!

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Filmic Pro App for iPhone Video Camera

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Great info at Philip Bloom’s blog on this cool little app for the iPhone video camera. I continue to say to my clients that if they have to shoot video on their iPhone, at least do it well. So, I like to share info with them on ways they can improve the quality of those videos. For $2.99, I think this is a great app.

Read Philip’s blog for all the details.

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Online Video Consumption Soaring

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No matter how you measure it, the growth of online video is booming. This is true for both uploading and viewing. comScore, a leader in measuring the digital world found that online video views in the United States were up in 2010 almost 120% (from 14.8 billion to 32.4 billion).

These views are dominated by Google properties (primarily YouTube), which accounted for 39.5% of all views. Hulu finished a distant 2nd with 2.8%.

This is a trend that will only continue and probably accelerate. Marketing executives are realizing the power and necessity of video as another element in their portfolio, with almost all of it directed toward the web. Company websites and blogs that include videos do better with SEO and a customized YouTube channel can host a roster of videos for potential clients to discover.

From my perspective, I see the potential to provide expertise in this area for all my clients. We can create marketing videos to move products or documentary style informational videos to educate and inform. We can create a YouTube channel as a home for these productions and then share them via email, Facebook, Linkedin and other avenues.

All I’m talking about is using technology to match up content providers with content consumers. And the consumers are there. So it all comes down to creating content that potential customers are seeking and then using the tools at our disposal to make sure they find it.

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