Sometime this Summer, BBC reporters will file reports from the field with just an iPhone or iPad. They will have the capability of incorporating video, audio and stills. They will be using an app developed by the BBC specifically for this purpose. Apparently, they will also be using third party apps for live reporting.
The amazing thing about this story for me…is that it is not really that amazing. Technology over the last ten years has really transformed the way we create, distribute and consume media and it just keeps accelerating. Our ability to take existing platforms and applications and create a workflow that caters to our individual needs has become expected. The term gamechanger gets thrown around so often now that it hardly means anything anymore.