I never gave much thought to the names like Caslon, Bodoni, Didot and Gill, but this illustrated history of typeface styles made me look at them in a whole new way. Anybody that works regularly with typeface designs will get a kick out of this.Leave a Comment
If anything can make writing a screenplay easy, it’s this…
Slugline is available at the Mac app store for $39.99.Leave a Comment
I want one…
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Very excited about this cool new handheld camera gimbal from Freefly, called the MōVI. Not sure why they felt the need to put the awkward, long O accent on there, but whatever floats their boat. Here’s a quick little video of the unit in action…
OK, so let’s see what it can do. Here is a short film made by DP Vincent Laforet using the MōVI for every shot with a Canon EOS 1DC (at 4K) and a Canon 24mm 1.3 Cine Prime (and a Zeiss 18mm CP.2 for the aerial shots). I think they did a great job of showing how this baby can enhance storytelling in a very affordable way.
And here is a really amazing behind the scenes look at the making of the above short.
And finally, here is another behind the scenes piece made by Freefly that shows a bit more detail on how the unit is controlled, along with a pretty cool shot using a remote copter.
What’s exciting about technology like this is that it allows filmmakers and video producers to start thinking in entirely new ways about how they can tell their stories, whether for narrative and documentary films, corporate videos and even personal video projects.Leave a Comment
I read an article recently by Joey Asher at FastCompany.com that completely echoes what I’ve been saying to my clients for years. Joey’s focus was on live presentations but the lessons are the same for corporate messaging videos, and for that matter, any kind of presentation.
Joey’s key points:
1) Half as long is twice as good. self-explanatory. and true.
2) Grab the audience like Spielberg. Great filmmakers know how to get the audience to pay attention right away. Do the same thing.
3) Make the body of your presentation pass the $300,000 challenge. This is a convoluted way of saying that you need to keep your messages limited and simple. I think for most presentations there should be no more than three key messages.
4) Leave lots of time for Q & A. Not always possible with a video, but for a live presentation…definitely.
5) Minimize your slides. I think this is similar to #3.
Read the whole article here.Leave a Comment
Check out this graph from emarketer.com…
In 2009, 37% of North American companies used video for content marketing. In 2011, the number rose to 52%. And according to the emarketer graph above, 54% plan to do even more video. All other categories are way behind. All the prognosticators have been predicting this flood of video and their predictions seem to be coming true. The big question, in my opinion, is whether we can adequately expand broadband capabilities and the infrastructure to keep all of these videos moving.Leave a Comment