The Importance of Video on your Website

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Paul Sanneman/Business Coach

There are many reasons to have video on your  website, but one of the most important reasons is to establish credibility.  When people see you in an online video they make a number of assumptions about you and your expertise. I have noticed since I started placing video on my website that I have a much better closing ratio with new clients. If a potential client watches my video minicourse before we meet, then I’ve already establish credibility.  It makes them more likely to work with me.

Video testimonials are also highly more effective than just written testimonials because people are much more believable on video. If you’re not using video on your website, establish your credibility with video testimonials or video blogs.  if you don’t, you’re missing out on the simplest and possibly least expensive way to get people to use your services.

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