ScopeBox 3.0 – Very Impressive

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ScopeBox 3.0 from Divergent Media looks like a very impressive tool for video producers. By connecting just about any camera to a laptop running ScopeBox, one can monitor and record video from DV to 4K in either native formats or an edit friendly codec of choice.

Check out the video to see how it works.

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5 Things You Should Know About the Canon C300

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I’m really looking forward to working with this camera. Hopefully sometime soon.

Jim Martin of Filmtools covers five basic features about the Canon C300: Lenses, Form Factor, Image Quality, Operation Costs, and Production Costs.

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What Makes a Video Go Viral?

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In this TED talk, YouTube’s Trend Manager Kevin Allocca gives his take on the common thread between all viral videos.

In my business, I have had many opportunities to engage in conversations about how to make videos go viral, and I think that Kevin’s analysis is correct. And ultimately, that means that you can’t really plan to make a viral video. I would suggest that anybody who tells you different is not being straight up with you.

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