Air New Zealand Gets It.

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Kudos to Air New Zealand for thinking outside of the box and not stifling the creativity of their marketing/in-flight services people. This in-flight safety video “Fit to Fly” actually gets passengers to pay attention during the boring safety instructions that almost everybody tunes out on most flights. Add to that the fact that it has gone viral and become the most viewed video on YouTube in Australia and New Zealand (second most viewed in the US)…a home run for branding.

It’s cheesy, ridiculous, funny…and informative.

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Visual.ly to Mass Market Infographics

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There is a stunning amount of data in the world…and an unlimited number of ways to process and share it. Up to now, high end infographics have been the domain of entities like the New York Times and other well-funded organizations. A well designed infographic can cost tens of thousands of dollars.

That is where Visual.ly comes in. Their new business model is to provide well designed, informative infographics to anybody that needs them to tell a story…supposedly all at an affordable price. Check out their promotional video…

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No Simple Answer to that Question

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“How much does it cost for a basic five-minute video?”

I get this question (or some variation of it) quite a bit and I always feel bad that I can’t give a simple answer to it. The truth is, there is no simple answer to that question.

I usually reply with a metaphor about buying a car. Imagine asking somebody how much a car costs. Well, it could be anywhere from about $10,000 to possibly $250,000 depending on what features are important to the buyer. If all the buyer cares about is that it runs, then they can get something for a very good price. If, however, they are particular about the mileage, the interior, how well it was engineered, whether it has GPS, top-of-the-line sound system and a DVD player for the kids…all of those things are factored into the price.

The cost of video production is very similar. If price is the only thing that matters, then the client can usually find an inexpensive way to get their message across. If, however, they care about the quality of the finished product, multiple locations are required to capture footage (possibly even shooting on another continent), complex issues require a large crew (stylist, gaffer, electrician, audio team, etc.) and extra gear (grip truck, camera accessories, special props, etc.)…all of those things factor into the price. And we haven’t even considered editing issues yet.

So, I apologize for not being able to provide a quick answer to that question. If somebody has a better way of responding, please pass it along!

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Apple Final Cut Pro X?

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Exciting news from Steve Hullfish at PVC PROBLOG about the release of a new Final Cut Pro and possibly Final Cut Studio…

“Rumors are flying that Apple will be using the Vegas Supermeet to announce the next version of Final Cut Pro. Supposedly, Apple will be taking over the entire event for their announcement, canceling all other sponsors, including AJA, Avid, Canon, BlackMagic, Autodesk and others, who were set to give presentations.”

Read the entire post here.

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Just a Really Cool Video

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This video was made possible using total of 24 digital cameras. Sometimes all you need is an unbridled imagination…and the right technology.

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