The Wave of the Future

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Author/Contractor David Lupberger

We’re in the YouTube/Facebook generation. What does that mean? Short, clear (or not so clear) snippets of information. With media overload, we have a few minutes to get someone’s attention, and not much more. And you only get a few minutes of their time if your headline and initial content draw them in.

I’ve been working with building contractors for years. I’m the author of a book, Managing the Emotional Homeowner, and some additional information products. The book was published years ago, and has provided me with speaking and consulting gigs around the country. As a former remodeling contractor, I am an expert in this field, and the book allows me to share successful customer-management techniques with other building contractors.

I’ve discovered that the book is not enough anymore. People’s attention’s spans are short, so I needed to raise my game. (Working with Mike Williams) I have taken the book and created an 8-part series where the content of the book is delivered in 8 short video segments (along with an MP3 format). It comes with an e-book, where visitors can access the content of the video book in a downloadable electronic book. I’ll keep selling the book, but I needed to adapt to the new marketplace. Short and sweet video segments, available wherever there is online access.

This is the new economy. I have started hosting a number of online webinars, and to help promote the webinars, I include a short video link (90 seconds) that reviews the content of the webinar. Pictures are worth a thousand words. This is the wave of the future.

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Closed Captioning on YouTube

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This is fascinating stuff and very useful for corporate video on the web. Closed captioning allows for the actual content to be indexed by search engines, not just the title and any tags. I also like the ability for Google Translate to enable the captioning to be converted to other languages. Check it out…

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Pre-Visualization Tools for Film & Video

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This is pretty amazing for a $500 piece of software. Check out how this works…

I’ve been intrigued by pre-viz techniques since I saw Panic Room. David Fincher created the entire film with pre-viz software before ever shooting a frame of film. Obviously, the process has become a viable option for us mere mortals as well.

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Stealth Marketing & Viral Videos

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Viral videos are a very hot topic in the video world. Lots of promises are made about being able to make a video go viral and I am unconvinced that such guarantees should be believed. However, there are creators that have found success and delivered very creative campaigns.

This video is making the rounds right now and, as of this writing, has grabbed just under 1.5 million views on YouTube in four days. It is very well done. Check it out.

So, is it real?

No. It’s a fake, but it is very entertaining and clever. It is actually an ad for the new film, Limitless. A user named BITcrash44 created a YouTube channel and posted two videos…the one above and another that “explains” how he did it. The second video is actually more of a plug for the movie that opens this weekend.

I have no clue if the movie is any good or not, but I think this is a great example of stealth marketing.

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Online Video Consumption Soaring

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No matter how you measure it, the growth of online video is booming. This is true for both uploading and viewing. comScore, a leader in measuring the digital world found that online video views in the United States were up in 2010 almost 120% (from 14.8 billion to 32.4 billion).

These views are dominated by Google properties (primarily YouTube), which accounted for 39.5% of all views. Hulu finished a distant 2nd with 2.8%.

This is a trend that will only continue and probably accelerate. Marketing executives are realizing the power and necessity of video as another element in their portfolio, with almost all of it directed toward the web. Company websites and blogs that include videos do better with SEO and a customized YouTube channel can host a roster of videos for potential clients to discover.

From my perspective, I see the potential to provide expertise in this area for all my clients. We can create marketing videos to move products or documentary style informational videos to educate and inform. We can create a YouTube channel as a home for these productions and then share them via email, Facebook, Linkedin and other avenues.

All I’m talking about is using technology to match up content providers with content consumers. And the consumers are there. So it all comes down to creating content that potential customers are seeking and then using the tools at our disposal to make sure they find it.

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